Finding Your Influencers

Through an article via AllTop, is a Network Solutions article titled “How You Can Use The Internet To Find The Influencers Series – Seek & Ye Shall Find”, which is a topic I’ve had a few customers ask me recently: How do I find my influential customers?  It does a good job explaining what to [...]

Reasons to create great content first

eMarketer shares some interesting data about consumers being concerned about having social media used by dodgy marketers trying to sell something. This helps prove that you need to earn the right to be part of the conversation and one way to do that is to create great content, such as this one:

Great social media guide

Eloqua has put together a great guide for getting into social media or refining your current efforts. You can review the slides or download the PDF. I highly recommend it to anyone dealing with social media:   http://blog.eloqua.com/eloqua-social-playbook/   

Social Media Management Systems (SMMS)

Jeremiah Owyang has a good article about why you should manage your social media and the tools to help you do that. I’m sure we will see consolidation in this space as well as bigger players come out with their own solutions, but Jeremiah’s list is pretty good List of Social Media Management Systems (SMMS) [...]

E-mail Marketing Still Works

E-mail is one of your owned media assets and adweek just ran an interesting article, “Consumers Responsive to E-mail Marketing” that reminds us that e-mail is still a very useful form of marketing.

Twitter Tips

Tom Funk has shared “Twelve Tips for Successful Tweeting” that are very good to remember, specifically 3) Establish your specialty. Your Twitter feed should ride the coattails of a bigger, more passionate lifestyle and social mission, represented by the market you serve. Imagine you’re writing little items for a fascinating lifestyle magazine in your niche. [...]

Travel the world, have fun, and get a job

Whenever I go for my next job, this is the sort of job interview I’d like to be part of: adidas uses creativity to find social media chief.

Your blog is one of you owned media channels

Jeff Korhan has a good explanation of using your blog as your social media hub, which aligns with my thoughts on “owned media”: http://www.jeffkorhan.com/stand_out_in_your_market_/2010/06/10-advantages-of-a-blog-as-your-social-media-hub.html

Gaining Fans on Facebook

AllFacebook.com has an interesting article: “How We Got To 40,310 Facebook Fans In 4 Days“. I don’t agree with the idea of only driving traffic from Facebook ads to your Facebook page, but it looks like they’ve had good success with it.

Electronic Royalty Cards

There is an interesting article in the NY Times about using cell phones for loyalty cards, but I don’t want to have to publicize my purchases to my friends. I suppose the opt-in-per-purchase model would work for me though.