Windows Azure For A Marketer

My role at Microsoft requires that I understand the capabilities that our technology provides for marketers. Lately, I’ve been discussing Windows Azure with a few customers (advertisers) and partners (creative agencies). Feel free to follow me on Twitter (@BrianGroth) where I share tidbits about these and other technical capabilities. There are quite a few technical [...]

Recognizing and Rewarding Your Influencers

Forbes has a great article about How To Create A Customer Advocacy Program While there is quite a bit of information out there suggesting you figure out a game plan (aka, strategy tied to your marketing and CRM efforts), listen first, find influencers, manage long-term relationships, and be genuine. However, the article has two great [...]

What is Brian Groth’s Job?

I finally took the time today to explain my job as Director of Consumer & Online Global Account Programs. Roughly it is: I try to explain the capabilities of new technologies to marketers in terms of customer reach, growth, and engagement for their brands. The trick is to explain what various technologies can do in [...]

CMOs and Marketing Analytics

CMO.com has a good article, CMOs Speak Out On Metrics and Marketing Analytics, that explains why a CMO needs to care about: ROI Marketing dashboards Talk to your C-level peers about money (costs & revenue), not technology Relying too much on those dashboards and efficiency Elevating the CMO within the enterprise to really be a [...]

Good social game features

Interesting article from SocialTimes.com about game features you need for a social game.

Brands and Augmented Reality

Talk about a cutting edge way for brands to get noticed: Augmented Reality! More and more I think we’ll see augmented reality applications on smartphones. These will pull data from services such as Foursquare and Yelp, but also from a company’s own web services about their products or store location details. Ben & Jerry’s Moo [...]

Foursquare and Brand Advertising

Brian Solis has a great article about the need for businesses to get onto location-based social networks. I suggest you read the full article, but some examples of brands using Foursquare are: The Bay Area Rapid Transit (BART) partnered with FourSquare to encourage transit ridership Starbucks offered $1 off any size Frappuccino for mayors and [...]

Selecting a Social Media Monitoring Tool

Katie Van Domelen just wrote a great article about selecting tools to monitor social media, which aligns nicely with my recent blog about social media management systems. See her article for the full details, but at a high level they are centered around the following four questions : What are the objectives? How do you [...]

Social Media & Real Estate

I’m selling my penthouse loft in Seattle so I’ve started looking into social media regarding real estate agents. There are some interesting articles out there that I thought I’d share, such as: Social Media for Real Estate 101: Twitter, but it is almost 3 years old. However, their site has quite a bit of other [...]

Infographics

Infographics are quite popular these days and Mashable just tweeted about 10 cool ones too: mashable: 10 Beautiful Social Media Infographics – http://ow.ly/25S33 Thanks to TheNextWeb for sharing the tool to create a personal one at http://ionz.com.br/, like I did above TheNextWeb: Ionz Will Help You Craft An Infographic About Yourself http://tnw.to/16TKA by @Alex on [...]