Bringing People Powered Stories into Brand Advertising

Earlier today, Jennifer Creegan introduced People Powered Stories, which is something I’m proud to have been a part of the effort to bring it to market. It’s a new way for advertisers to incorporate real peoples’ ratings and reviews about their products within a rich brand ad.  A few quotes that I want to highlight [...]

Hotmail’s Large and Engaged Audience

At work, I focus on Microsoft Advertising. We sell ads that appear on MSN, Hotmail, Messenger, Skype, Xbox LIVE and so on. Anand Babu just posted a blog about using SkyDrive, which has all sorts of interesting bits of information and pointers to get better use out of SkyDrive. But, what sparked my interest as [...]