Yes, I work at Microsoft. My job is to bring value from new technologies to advertisers and increase their digital marketing spend with Microsoft in the process. A big focus for me is in regards to Social Media.

If you haven’t figured it out yet, Windows Live embraces social networking in a very big way. Read how Windows Live keeps your online updates together in one place for you.

Here are a few pointers to explain Microsoft’s current position on social media, which leverages Windows Live.

Social Media Advertising in Europe:

Windows Live is a social media destination. It provides a seamless, secure and personalised environment for users to plan, communicate and share. It is somewhere for people to share opinions, experiences, photos and more; where people choose to form communities, gather information and make arrangements. For advertisers it offers a unique role to inspire and influence where this consumer dialogue happens:  Windows Live Messenger, Windows Live Hotmail, Windows Live Sharing and Windows Live Mobile.

Social Media Advertising in the United States:

Microsoft Advertising helps its clients target consumers at the point of influence where—in the course of planning, living and sharing their lives—they are making and influencing purchasing decisions. We connect advertisers with consumers through social media sites and products like Windows Live Hotmail, Windows Live Messenger, Facebook, Digg and others. Key Benefits include:

  • Word-of-mouth advertising is increasing at 30 percent or more per year and is forecasted to hit $3.7B in ad revenue by 2011.2
  • Word of mouth and viral marketing recommendations from friends and family have the greatest influence on online purchase decisions compared to other recommendation sources.3
  • Microsoft’s web properties and services are used by 688.2 million people in an average month globally.4

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