Thanks mjtwit for tweeting it and to http://fuelingnewbusiness.com/2010/04/27/social-media-infographics-new-business/ for blogging about it.
Microsoft likes to stick to a few specific titles like Program Manager, Product Manager, and so on. Technologist isn’t one of the main ones – I’m not even sure if HR “allows” it anymore. However, in 1996 my title was Technologist. I was supposed to educate our small team at HQ on all Internet-related topics happening in the industry and within Microsoft so we could use them, help the sales field understand them, and potentially help position our products during that time of change. That change being the upcoming thing called the Internet.
Fast forward to 2010 and I see Scott Brinker talking about a Chief Marketing Technologist and specifically how marketing must control its technological destiny. The reason for this is the ever-growing set of technologies available to a marketer. Just a few of the Microsoft ones that I keep on top of my mind at Microsoft are:
Perhaps it is time to change my title to “Marketing Technologist”, or perhaps “Consultant to the Fortune 100 Marketing Technologists”
Loic Le Meur presented at AdTech last week and his presentation is certainly worth watching. I met with him later in the day and he repeated a few points from his speech, including the idea that social media is not about a campaign, but also his guidance to everyone involved in social media to "be as you are". In other words, be yourself and don’t try to talk like a press release or appear different online than you are in person.
For your next campaign, you should certainly think about social media. However, you should think about how your current social media efforts will spread the word of your current campaign as opposed to making your campaign social.
This is the type of thing that I am really trying to bring to our advertisers: New solutions that brings customers closer to the advertiser. Today Microsoft released TownHall. To get right to it, some examples of where TownHall can be used to engage communities include:
- Customers of a brand
- Attendees of an event
- Customers looking for support
- Fans of a sports team, TV show, or film
- Fans in advertiser sponsored Q&As with celebrities
- Voters in a political or issue campaign
- Constituents looking to interact with government agencies
- Disaster victims looking to connect with resources
- Virtual teams that include internal and external resources (OEMs, partners, etc.)
I am working to establish my name on the Internet, which is an important step when working in social media since it begins with real people making connections with other real people, then listening and engaging. From that you can start discussing products and brands.
I’m still working on my “voice” and what people should think of when they think of Brian Groth. But roughly, here’s what I’m going for:
Technology & Marketing: Consider me a technologist. Or maybe a marketing guy. Either way, I love being the bridge between the business guys and the technical guys: I’m good at understanding both and translating between them to create new and innovative ideas and solutions that satisfy my customer and ultimately makes them more successful.
The Environment: I do what I can to help our overpopulated planet, such as driving very little and buying sustainable fish. That’s just two examples, but my environmental mantra that drives me is: Reduce, Reuse, Recycle, Rethink, Replant
Me Personally: I like to take adventures as often as possible and learn something new every day. This includes: Experiencing the world, snow skiing, snow boarding, snow shoeing, sea kayaking, mt. biking, hiking, playing with dogs, discovering new music, creating software solutions, and playing with the latest technology
Great use of technology in the showroom. See http://touch.schematic.com/2010/03/audis-digital-showroom/comment-page-1/#comment-1375