Do you know how your customers are leveraging social media to learn and share about your products? A recent article from MediaPost shows how Mercedes-Benz is learning: Mercedes Takes A Class In Social Media
MBUSA has to acknowledge this generation’s sophistication around social media, and how 20- and 30-somethings experience the Mercedes-Benz showroom.
"These kids are saying ‘we are a generation of digital natives; we live in the digital space; we are data-obsessed’ — which means when they go into showrooms they will have done their homework. So, with salespeople, there is a clear disconnect with us if a dealership sales guy doesn’t know his stuff."
"Because of social media, they are network-driven and they turn to these giant networks as their number one source of information to help them in daily decisions. It’s almost a hive mentality."