The Social Media 201 event was chock full of interesting tidbits and suggestions. Heidi Miller summarizes the event, including the following tidbits:
Fish where the fish are.–Eric Weaver. Find where your audience is and engage them in that space.
The brands with the best stories win.
KnowEm is a nifty tool that will grab your brand name across social media channels.–Darren Williger
I would disagree that "getting value" out of social media is the same as "monetization."
"It is personal. And it is business. And it touches people’s lives."–Mike Whitmore
Mine the neutral. Engage with posters of neutral brand mentions and ask for more opinions and information.
"Engagement" is the new "um".–Barbara Evans
Don’t ever wait to be invited. Call up and ask if you can come.–Barbara Evans