Great post by Amber Naslund about ROI and measuring the results of your social media efforts. The best one is that you need to start with clear goals, with a link to an entry about creating measurable objectives.
Check out Angus Logan’s blog for the details regarding how the new BBC iPlayer integrates Windows Live Messenger into the experience.
A case study of Microsoft Kins social media activity. Covering the Facebook, YouTube, Twitter and other social media platform elements.
Right from the Web 2.0 Expo are 10 Insights for Your Site from Web 2.0 – Microsoft Advertising Blog – Microsoft Advertising Community.
Thanks to Judy Shapiro for a great article that lists some great examples of social media changing the game for some businesses:
I have finally shared something on Slideshare, and it happens to be my guide to social media. This includes tips for the earned media, owned media, and paid media. I use all my own sites as examples just for fun.
From Mashable.com comes five good tips for executives to keep in mind, but they are useful for anyone establishing their personal brand online. My summary is:
1. Go where the people are: just like the big TV networks, you should also be seen on the big social networks
2. Invest in people: take the time to communicate with people, not just announce products
3. Be a subject matter expert: share what you know and what you find interesting about your subject
4. Make it personal: let people know who you are and what you care about
5. Don’t neglect internal social media: employees can benefit from social media technologies (building communities, discovering new content, etc.) and SharePoint is the tool that Microsoft uses heavily to let this successfully happen within our firewall.
Hayley Price is energetic and shares her approach to life in her book “Today is the Best Day of My Life”. Social media is all about connecting with people and the principles in Hayley’s book can certainly help with your approach to connecting with people.
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I don’t even know if Red Bull is doing anything other making this video available, which is impressive from a viral marketing point of view. It is on YouTube a few times and on Vimeo, but I haven’t looked anywhere else. More impressive are the jumps though, which proves only great content goes viral. It is of course leading up to the Red Bull Stratos Project.