Jeremiah Owyang has a good article about why you should manage your social media and the tools to help you do that. I’m sure we will see consolidation in this space as well as bigger players come out with their own solutions, but Jeremiah’s list is pretty good
List of Social Media Management Systems (SMMS)
- Awareness Networks, Social Marketing Hub an enterprise class community platform has launched their own tool that has Facebook, youtube, flickr, Twitter, and of course connect with their own community features. In particular, this is an existing enterprise class vendor (previously I’ve published thorough research report on them) which bodes well to their level of potential levels of service, support, and market viability. (they’ve briefed me)
- Buddy Media: Has a set of management tools that help brands with Facebook, Twitter, and monitoring and reporting. You’ll find iterations for both brands and agencies. They have case studies from large brands and media on their site.
- Constant Contact: Purchased Nutshell Mail which has keyword monitoring systems that can empower small business owners to receive alerts about their social networking accounts.
- Context Optional offers management tools for moderating Facebook pages
- CoTweet was recently acquired by ExactTarget. They provide Twitter integration tools, scheduling, workflow, listening tools, multiple author management, and management dashboard tools
- Distributed Engagement Channel by DEC Their system offers the ability to publish content, moderate UGC submissions, and track and optimize channel performance. They also have features such as ID integration, media handling, and reporting.
- Hootsuite Integrates Facebook and LinkedIn accounts. Whereas before you could update Facebook and LinkedIn through Ping.fm functionality, things are different now. Facebook and LinkedIn accounts are treated similarly to Twitter accounts: you can create columns from these social networks, read your friends’ status updates, and update multiple Facebook accounts. Facebook integration offers in-line commenting.
- KeenKong offers a dashboard like management tool that not only aggregates the conversation from Twitter and Facebook, but tries to make sense of it from Natural Language Processing.
- MediaFunnel offers integration with Facebook and Twitter. They have several permission based workflows that include a variety of roles such as a contributor, administrators, publishers. This is not unlike traditional editorial processes used in CMS systems.
- Mutual Mind offers brand monitoring, permission based workflow as well as reporting tools.
- Objective Marketer provides managers ability to structure their messages by campaigns, features include User Management with roles and permissions and workflows, scheduled content, integration, analytics and reporting. The tell me their current client makeup is 60% Enterprises, 30% Agencies and 10% Bloggers / Independent Consultants.
- Postling allows for individual clients or brand to manage assets like blog, Facebook Fan Page, Twitter account, and Flickr accounts from a single management system. There is also comment aggregation as well as workflow between teams.
- SocialTalk provides integration with Twitter, Facebook, WordPress and MoveableType, this management tool provides governance, workflow, scheduling and other features.
- SpredFast is an up and comer who recently briefed me, this Austin based company offers the core features and claims to have a 40% enterprise customer base. They have partners with Convio, Radian6, Crimson Hexagon, Sysomos, Trackkr, IBM, Porter Novelli, Sierra Club, HomeAway. They position their product as collaborative campaign management and offer features such as scheduling content, features that integrate with events and social stream like features similar to Friendfeed. (they’ve briefed me)
- Sprinklr offers social media management tools, it’s interesting their website has a strong focus on listening first, before the publication.
- Strongmail, a traditional email marketing platform offers platform that tracks the multi-stage sharing activity of the campaign all the way to conversion, analysis on reach, sharing activity, CT’s, feedback on Facebook fan page wall posts.
- Vitrue: Offers social media management systems, that has integration with Facebook and Twitter, they offer scheduling features, and the ability to link multiple Facebook pages together.
- Wildfire: Offers features for social sweepstakes that promote word of mouth as well as ability to manage and publish from their platform to multiple social networks, with analytics.
- Plus from the comments that aren’t included above:
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