Through an article via AllTop, is a Network Solutions article titled “How You Can Use The Internet To Find The Influencers Series – Seek & Ye Shall Find”, which is a topic I’ve had a few customers ask me recently: How do I find my influential customers?
It does a good job explaining what to do and the tools to use, which really comes down to knowing your customer that can influence others. A great way to do this is to find out who is writing about your industry:
- Use AllTop and Technorati to find popular blogs
- Use http://www.bing.com/social to find people commenting or writing about those topics using Twitter and Facebook as sources
- Find topics via http://search.twitter.com/ and the people contributing to those topics only on Twitter
- Find articles what people are sharing and talking about: Use Del.icio.us, Digg or StumbleUpon to find top articles
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