Katie Van Domelen just wrote a great article about selecting tools to monitor social media, which aligns nicely with my recent blog about social media management systems. See her article for the full details, but at a high level they are centered around the following four questions :
- What are the objectives?
- How do you want the information organized?
- How will you handle the task of monitoring social media?
- What resource constraints do you have to monitor social media?
She even provides a good graphic that compares some current tools. See her article for that and more: http://www.convinceandconvert.com/social-media-monitoring/social-media-monitoring-tools-how-to-pick-the-right-one/