Selecting a Social Media Monitoring Tool

Katie Van Domelen just wrote a great article about selecting tools to monitor social media, which aligns nicely with my recent blog about social media management systems. See her article for the full details, but at a high level they are centered around the following four questions :

  1. What are the objectives?
  2. How do you want the information organized?
  3. How will you handle the task of monitoring social media?
  4. What resource constraints do you have to monitor social media?

She even provides a good graphic that compares some current tools. See her article for that and more: http://www.convinceandconvert.com/social-media-monitoring/social-media-monitoring-tools-how-to-pick-the-right-one/

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: