Katie Van Domelen just wrote a great article about selecting tools to monitor social media, which aligns nicely with my recent blog about social media management systems. See her article for the full details, but at a high level they are centered around the following four questions :

  1. What are the objectives?
  2. How do you want the information organized?
  3. How will you handle the task of monitoring social media?
  4. What resource constraints do you have to monitor social media?

She even provides a good graphic that compares some current tools. See her article for that and more: http://www.convinceandconvert.com/social-media-monitoring/social-media-monitoring-tools-how-to-pick-the-right-one/


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