Talk about a cutting edge way for brands to get noticed: Augmented Reality!
More and more I think we’ll see augmented reality applications on smartphones. These will pull data from services such as Foursquare and Yelp, but also from a company’s own web services about their products or store location details. Ben & Jerry’s Moo Vision is one fun example. At Microsoft, much of our augmented reality work is coming out of Microsoft Reasearch, such as some core tools (and more) and a remote control car.