has a good article, CMOs Speak Out On Metrics and Marketing Analytics, that explains why a CMO needs to care about:

  1. ROI
  2. Marketing dashboards
  3. Talk to your C-level peers about money (costs & revenue), not technology
  4. Relying too much on those dashboards and efficiency
  5. Elevating the CMO within the enterprise to really be a peer to the  other C-levels

Read the full article for the details. With this in mind though, I’ve got to point out a few links regarding dashboard guidance and Microsoft’s products, which are great for creating these dashboards to manage your business:


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