What is Brian Groth’s Job?

I finally took the time today to explain my job as Director of Consumer & Online Global Account Programs. Roughly it is:

I try to explain the capabilities of new technologies to marketers in terms of customer reach, growth, and engagement for their brands. The trick is to explain what various technologies can do in a such a way that will spark their imagination so they can go on to create new branded consumer experiences.

The technologies that I often touch on include: 

Advertisements

One Response

  1. […] My day job at Microsoft is to roughly solve business and marketing needs with technology. Since I often add advertising, branding, and social media blog entries, I wanted to highlight the following articles that are a bit closer to my day job: […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: