I finally took the time today to explain my job as Director of Consumer & Online Global Account Programs. Roughly it is:

I try to explain the capabilities of new technologies to marketers in terms of customer reach, growth, and engagement for their brands. The trick is to explain what various technologies can do in a such a way that will spark their imagination so they can go on to create new branded consumer experiences.

The technologies that I often touch on include: 

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One thought on “What is Brian Groth’s Job?

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