Social media and your overall marketing strategy

I’ve been passionate about social media for some time now, blogging since 2004, and more recently I’ve been focused on how people are publically discussing brands on Facebook, Twitter, YouTube and a variety of other places on the Internet. More recently, I have been working with various marketing teams at Microsoft regarding their social media efforts and I have now summarized a variety of what I’ve learned into the three concepts of Social Media, Paid Media, and Owned Media and how they should be integrated parts of your overall marketing strategy.

You can listen to a computer present this (using my speaker notes) here: – it’s not quite a s good as having me there in person.  (side note: I created a macro in PowerPoint about 7 years ago that did this same thing!)



One Response

  1. […] Manage your Foursquare page as you do your Facebook and other pages (it is another Owned Media) […]

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