- Own your venue on Foursquare
- Utilize the tips feature
- Follow your visitors
- Market your participation so people know you’re active on Foursquare
- Promote check-ins
- Offer specials for being a mayor, earning a badge, etc.
- Manage your Foursquare page as you do your Facebook and other pages (it is another Owned Media)
- Reward your customer’s loyalty
- Identify and engage with your most frequent customers
- Offer specials for someone’s first checkin
To further this thinking, I suggest that brands that don’t own a location can sponsor locations. For example, Coca-Cola could sponsor a public park and anyone who checks in could get a special Coca-Cola badge (you have to work with Foursquare to build these) or work out a deal with vendors in the park to offer a discount on a Coke if someone has checked in. A cheaper option would be to spread the word in the community that you’re throwing a swarm badge (pictured above) party, which means that if more than 50 people attend and check in, they get the swarm badge in Foursquare.
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