My day job has me focused on Microsoft technologies that advertisers and marketers can leverage in unique and interesting ways, which also means I need to be up on the latest social media services since it’s a hot topic for advertisers. However, I don’t personally manage a product brand, just my own personal brand (aka, my network). I thought you might find it useful to know what tools I use to manage Twitter as a regular person growing my network (my personal brand).

Purpose Service Twitter Account
Reciprocate (follow my followers) after seeing if they’re a real person http://tweepi.com/ @tweepi
Schedule future tweets I switch between the Tweetdeck client and http://www.twaitter.com/ @twaitter
URL shortner that gives me click stats http://bit.ly/ @bitly
Share photos, with click stats (pageviews) http://twitpic.com/ @twitpic
Auto-reply when someone follows me (aka, my "welcome DM") http://www.socialoomph.com/ @socialoomph
Find old tweets (not just recent ones via search.twitter.com and their partners using the firehose API) http://topsy.com/ @topsy
Analysis of my archive of tweets http://archivist.visitmix.com/  
Get e-mail listing people who have stopped following me. Seeing this helps me know if I’ve lost a friend or a bot/spammer. If a friend, I can ask them why. http://useqwitter.com/ @useqwitter
Get e-mail listing people who have started following me. It shows who has stopped following me too, but UseQwitter.com is nice in that it only shows me my quitters. https://nutshellmail.com/ @nutshellmail
See who I communicate with most often, which is good for finding people to call out for #FriendFriday http://stats.brandtweet.com/  
Follow my co-workers at Microsoft http://comtweets.com/ @comtweets
Measure how influential I am on Twitter (is curiosity or ego?) http://www.twitalyzer.com/  and http://klout.com/ for a bit of a complex, but interesting analysis especially now that that they also use Microsoft Pivot at http://tweetpivot.com/ and http://tweetreach.com/  @twitalyzer and @klout
@tweetreachapp
Quick statistics of my Twitter usage http://twittercounter.com/ @TheCounter
Capture all my activities from various social networking services that I participate in. I don’t refer to it much, but a few people subscribe to it. http://friendfeed.com/briangroth/ @friendfeed
Automatic tweeting of my blog entries and shared items from Google Reader. (Note: Google throttles the amount of updates Twitterfeed can grab, so not all shared items get tweeted immediately. From my testing of Ping.fm, they probably throttle that service too). http://twitterfeed.com @twfeed

Updated on August 26, 2010 with Tweetreach.com and a note about TwitterFeed.com.

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