I’ve written a few articles about location+brands in regards to Foursquare and there are more and more examples all the time, such as with Bravo, Zagat, MTV, NY Magazine, and the History Channel.
Seth Priebatsch from http://scvngr.com/ gave a great TED presentation recently where he said the last decade was about creating the foundation for social media and this decade where gaming will take off. Watch the presentation to understand it – he makes a very compelling case to turn many everyday activities into games, even if you don’t realize it’s a game.
This could be a great idea for advertisers to latch onto; both in partnerships with location-based services like Foursquare and SCVNGR but also for their own mobile applications and services, such as rewards programs.
Filed under: Uncategorized |