I’ve been having fun thinking about how brands that don’t own their own retail stores can use Foursquare, Facebook Places and other location-based services. To make it more interesting, I’ve been adding to that how online advertising should be used to enhance the efforts. I’ve now collected my thoughts into a single presentation/report.

Location-Based Social Media for Brand Advertisers on SlideShare.net and on Windows Live SkyDrive

Please let me know if you find it useful or insightful.


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