Christopher Rollyson has just written a great article that perfectly compliments my recent presentation about Location-Based Social Media for Brands. Some highlights are some examples of using LBS:

  • For large busi­nesses, aware­ness will be a more real­is­tic goal than huge sales increases because geoso­cial users prob­a­bly rep­re­sent a very small por­tion of their total cus­tomers. How­ever, if your busi­ness is focused on early adopters (i.e. bars, enter­tain­ers, events), it can be very rel­e­vant now.
  • Law firm sem­i­nars on import/export stan­dards usu­ally attract 30, but when atten­dees tell their friends, it increases by 50 percent
  • Restau­rant clients check in for drinks, and their friends can join them “spon­ta­neously” for dinner
  • Out­door equip­ment retailer gives away climb­ing gloves to peo­ple with a cer­tain num­ber of check-ins; remem­ber, when some­one checks in, all their friends know, and friends tend to have sim­i­lar interests
  • Uni­ver­sity eco­nom­ics forum attracts 33 per­cent more atten­dees when atten­dees check in to the forum
  • Ice cream shop gives free Rocky Road sun­daes to kids who check-in wear­ing sun­hats between 3:00 and 5:00 this after­noon, dra­mat­i­cally increas­ing excite­ment and sell­ing radius
  • By the way, Foursquare et al have Twit­ter and Face­book plug-ins, so check-ins are often broad­cast to their users’ larger net­works (much to the cha­grin of their friends, who often tire of barhop­ping ordeals)

Check out the entire article for more: http://www.socialmedia.biz/2010/09/13/cmo-guide-to-foursquare-gowalla-loopt-brightkite/

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