- For large businesses, awareness will be a more realistic goal than huge sales increases because geosocial users probably represent a very small portion of their total customers. However, if your business is focused on early adopters (i.e. bars, entertainers, events), it can be very relevant now.
- Law firm seminars on import/export standards usually attract 30, but when attendees tell their friends, it increases by 50 percent
- Restaurant clients check in for drinks, and their friends can join them “spontaneously” for dinner
- Outdoor equipment retailer gives away climbing gloves to people with a certain number of check-ins; remember, when someone checks in, all their friends know, and friends tend to have similar interests
- University economics forum attracts 33 percent more attendees when attendees check in to the forum
- Ice cream shop gives free Rocky Road sundaes to kids who check-in wearing sunhats between 3:00 and 5:00 this afternoon, dramatically increasing excitement and selling radius
- By the way, Foursquare et al have Twitter and Facebook plug-ins, so check-ins are often broadcast to their users’ larger networks (much to the chagrin of their friends, who often tire of barhopping ordeals)
Check out the entire article for more: http://www.socialmedia.biz/2010/09/13/cmo-guide-to-foursquare-gowalla-loopt-brightkite/