One of the challenges for a Marketing Technopologist is to keep up-to-date on all the latest technologies available to create engaging experiences for your customers online. At Microsoft’s Professional Developers Conference (PDC), we released a variety of information regarding technologies related to online video streaming. These are: 

  1. The Bob Muglia Blog Post on details when he said, “Our Silverlight strategy and focus going forward has shifted,” at PDC. His post clarifies his vision for the future of Silverlight and the emergence of HTML 5 and will eventually impact us as marketers.
  2. Microsoft’s IIS Media Services 4.0 Chris Knowlton’s Blog: details on MS streaming tools for multi-platform/multi-device/multi-protocol video including support for iPhone/iPad. also had a good hands-on review of IIS Media Services 4. (by the way, if you didn’t know, IIS Media Services is an integrated HTTP-based media delivery platform that delivers true HD (720p+) live and on-demand streaming, DVR functionality, and real-time analytics support to computers, TVs, and mobile devices)
  3. The Streaming Media Conference also has a good presentation related to this: Encoding H.264 Video for Streaming & Progressive Download

Thanks to my guest writer for this blog entry: Scott Lum


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