Hosting a web site is a topic that every marketing organization faces and is one that a Marketing Technopologist should take interest in since it is an opportunity to bring web technologies, with potentially inclusion of social media with thought toward the audience coming to the site. Some might not think about it and simply let a vendor/partner manage it, but I’d argue that not putting any thought into it will lead to higher costs and potential problems in the future. Problems such as a lack of content management, difficulties in reusing content, differing developer skills (dev language, code sharing, project management, etc) and so on.
However, SharePoint Server 2010 for Internet Sites can be a great answer to these problems for your web site hosting needs. Note that I do work at Microsoft, but I honestly haven’t heard of equivalent solutions and I have personal experience with SharePoint .
From the SharePoint product information site about what it brings for Internet-facing web sites:
Think of SharePoint 2010 Sites as a “one-stop shop” for all your business Web sites. It provides a full set of tools that your people can use to create any kind of site, plus a single infrastructure that simplifies site management. From a team site for colleagues, to an extranet site for partners, to an Internet site for customers, people can share and publish information using one familiar system.
Here are a few great resources to learn more about what SharePoint can do:
- Ten Cool Branded SharePoint Global Internet Sites You Can RAVE About! – These were all running on the previous version of SharePoint
- A great tool using Microsoft Pivot to find and view the different sites using SharePoint
- Video of customers talking about using SharePoint for Internet Sites
- Find an expert or join the discussions regarding SharePoint: