I have been reviewing what Foursquare and Facebook Places can do for brands without a physical location. This is in line with the short list I created of brands using location-based services. In the spirit of sharing and helping each other learn, here are a few of the better resources I’ve found:

Foursquare Resources
Overall: Use Foursquare to engage your increasingly mobile customers with foursquare "Specials".

Facebook
Overall: Facebook Deals generate awareness, encourage in-store traffic and build customer loyalty.

You might be wondering why a guy from Microsoft is working on this… the answer is simply because I know some of our brand advertisers are looking into these services so I want to understand and help. After all, if they’re thinking about using a location-based service, then they’re ready to be thinking about mobile advertising and geo-targeted advertising on both the PC and mobile. Microsoft has the engaged audience and experiences to help drive those mobile and local efforts.

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One thought on “A Few Resources for Location-Based Services

  1. Hi Brian–

    Thanks for the mention in your resource list! It will be interesting to see how FB deals vs. 4sq deals will pan out. I know I wish there were more good 4sq deals from brands because I like that platform better.

    And, I don’t like the fact that one type of FB deal encourages brands to set up a deal based on who else you check into a place on FB– which is a feature that I think is awful and has the potential to be an issue.

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