Brian Groth’s Management Tips

This is a slight diversion from my normal tech/social/ad types of blog entries. I’ve recently found my list of management tips to be useful so I thought I would share them again. Click on each one to get to the details.

  1. Giving Feedback
  2. Active Listening
  3. Negotiating and/or Meetings
  4. Selling Your Vision
  5. Be Aware of What Is Behind Your Actions
  6. Principals for Leadership
  7. Motivating your Employees
  8. Growing Skills and Driving Careers

Twitter as a platform

The number services built on top of Twitter is amazing given how new the service is. I have this poster in my office, but with this digital version, you can click on each company. The image is a bit cut off here, so please visit the oneforty site for a better view of it.

Twitterverse Image Map

Examples of Brands Using Location-Based Services

I have just uploaded my recent set of examples of brand advertisers using location-based services (LBS) to Services include Foursquare, Facebook Places, Gowalla, SCVNGR and others.

This version adds to my previous presentation and now includes Pepsi, American Eagle, Nissan, Coca-Cola, Buick, and Westfield Mall.


Technologies for Today’s Marketer (part 2)

In my recent blog entry, Technologies for Marketing Technopologists, I posed the question “What technologies do you suggest today’s marketers need to understand?”. I’m happy to provide two completely different updates:

(1) Know The APIs: The other day, Kipp Bodnar wrote “A Marketer’s Guide to APIs’” (thanks to @andressilvaa for tweeting it). Kip explains APIs as the key to “facilitate the data needed to provide solutions to customer problems.”

While knowing APIs might be a bit much for many marketers, I’ve always found it useful to have at least a broad understanding of them when discussing with your engineers/developers about what you would like to have built.

(2) Know Your Customer: I also posted the question to Quora where Nicole Osborne added Facebook and Twitter as essential tools for today’s marketer plus HTML5 and javascript. However, she quite appropriately pointed out that “technology is the minor issue compared to understanding what your audience are doing”. I completely agree: Understanding your customer’s needs, wants and desires is task number 1 for any marketer (and developer), then knowing how to reach them is task number 2.   

What other technologies or APIs do you suggest today’s marketers need to understand?

Microsoft Excel Turns 25

Thinking about technology that marketers and many, many other people use: Microsoft Excel is certainly one of them.

Excel has now been around for 25 years. To celebrate this milestone, the Excel team over on Facebook has pulled together a pretty cool video showcasing some of the inventive ways people have used the app. See Also, there’s a video to see where it all began at Finally, you can share your favorite Excel memory for a chance to win an XBox and Kinect. Check it out

You might notice that we (Microsoft) have chosen to share all of these via our Excel Facebook page, which is a nice example of Microsoft leveraging social media.

Technologies for a Marketing Technopologist

While there’s an endless supply of technologies that can be used to engage and entertain your target audience with your online marketing, there are a few that are more important than others. Here are a few that I suggest today’s modern marketers should understand :

  1. Social media plug-ins, such as leveraging Facebook’s social graph or Windows Live Messenger controls
  2. Cloud technologies so your site can scale if/when it gets popular and so you don’t have to manage the server infrastructure on your own. See Windows Azure.
  3. Web technologies so you can build engaging sites and services. See HTML5, CSS3 and Silverlight
  4. Mapping technologies to either make it easy for people to find you or to give a goe/physical overview to whatever you’re doing. See as the Bing Maps APIs (cool interactive SDK)
  5. Mobile application technologies, such as those for the Windows Phone and iPhone.

What technologies do you suggest today’s marketers need to understand?

Disclaimer: You might notice that many of these are Microsoft technologies. That’s because I work at Microsoft, but mostly because I absolutely believe in these solutions and services so I have no hesitation in recommending them.

2010 in review

The stats helper monkeys at mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health:

Healthy blog!

The Blog-Health-o-Meter™ reads This blog is doing awesome!.

Crunchy numbers

Featured image

A Boeing 747-400 passenger jet can hold 416 passengers. This blog was viewed about 2,300 times in 2010. That’s about 6 full 747s.

In 2010, there were 117 new posts, growing the total archive of this blog to 123 posts. There were 98 pictures uploaded, taking up a total of 5mb. That’s about 2 pictures per week.

The busiest day of the year was February 25th with 71 views. The most popular post that day was Milosthinking: testing social media.

Where did they come from?

The top referring sites in 2010 were,,,, and

Some visitors came searching, mostly for brian groth, kin social experiment, kin experiment, social media management systems, and shoothill.

Attractions in 2010

These are the posts and pages that got the most views in 2010.


Milosthinking: testing social media February 2010


About Brian Groth July 2009


Social Experiment from Microsoft KIN April 2010


Social Media Management Systems (SMMS) June 2010


Ad Agencies and Social Media September 2010