Thinking about technology that marketers and many, many other people use: Microsoft Excel is certainly one of them.
Excel has now been around for 25 years. To celebrate this milestone, the Excel team over on Facebook has pulled together a pretty cool video showcasing some of the inventive ways people have used the app. See http://on.fb.me/fN5dEp. Also, there’s a video to see where it all began at http://on.fb.me/eRhsSF. Finally, you can share your favorite Excel memory for a chance to win an XBox and Kinect. Check it out http://on.fb.me/geAFbe
You might notice that we (Microsoft) have chosen to share all of these via our Excel Facebook page, which is a nice example of Microsoft leveraging social media.