In my recent blog entry, Technologies for Marketing Technopologists, I posed the question “What technologies do you suggest today’s marketers need to understand?”. I’m happy to provide two completely different updates:
(1) Know The APIs: The other day, Kipp Bodnar wrote “A Marketer’s Guide to APIs’” (thanks to @andressilvaa for tweeting it). Kip explains APIs as the key to “facilitate the data needed to provide solutions to customer problems.”
While knowing APIs might be a bit much for many marketers, I’ve always found it useful to have at least a broad understanding of them when discussing with your engineers/developers about what you would like to have built.
What other technologies or APIs do you suggest today’s marketers need to understand?