Good Content is Social

I often tell people that only the good content gets shared, so advertisers need to think about their marketing campaigns in terms of content. Sometimes that’s just a banner ad, an advertorial, a landing page, a Facebook application, or maybe an entire publication dedicated to a brand and related topic.

This video does a great job explaining that from the point of view of a specific target audience. It’s from Jim Louderback and Brian Solis.

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