I have previously blogged about social media and game dynamics, Recently though, a few related links have caught my eye:

  1. Federico Feroldi recently shared a great presentation about gamification patterns,  
  2. Last year, Jane McGonigal presented at TED201 about how gaming can make a better world
  3. Soon, Elizabeth Shaw from Forrester will release a report about gamification and how it can be used to drive behavior in situations that aren’t normally seen as games.

This all gives me hope that interacting with brands will become a much more entertaining part of life if marketers start applying these theories. This could be directly with a brand or as part of shared (& branded) experiences with friends.

This is certainly yet another niche in social media marketing that’s worth watching.

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One thought on “The Gamification of Marketing Campaigns

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