Microsoft’s Windows Live Writer is a great tool for blogging and quite a few people seem to agree. However, one of the great features of being able to choose which of your blogs to post to often works against me. My personal blog is often about my dog Milo, but sometimes I forget to select which blog to post to and it defaults to wherever I posted to last. That’s why you may have just read about Milo, the Well Traveled Dog. I hope you enjoyed my mistake, but I’ll try to stick to Social Advertising on this blog.
Milo is not only a well traveled dog, but also a well photographed dog. You might think I don’t do much else other than walk him around and take pictures. That’s only partly true, but here’s the collection so far:
Iconic Tour of Seattle (photos)
Iconic Tour of London (photos)
Bonking his head into a wall (video)
Eating a toilet paper roll (video)
Chasing me on a snowboard (video)
Plus a few others pictured below
At Microsoft, I focus on social advertising, and specifically on Microsoft’s own products that help a brand advertiser drive word of mouth amongst their target audience. But, this also means I need to understand the advertising that’s available on the various social network too. Eloqua just released a good high-level guide for social advertising on Twitter, Facebook, LinkedIn, SlideShare and on geo-location services in general. If you’re trying to drive word of mouth, I suggest you take a look at the guide (via PDF and SlideShare) and at Microsoft’s own social advertising options.
Thanks to CMO.com for the link which pointed me to Eloqua’s guide.
My Klout score is currently at 50 and I’m considered a conversationalist. This only means something to those of us who are really into the various social networking services out there, such as Facebook, Twitter, Foursquare, LinkedIn and others. However, Klout does something interesting with all of this… they let advertisers send me stuff. This is through their Klout Perks program. Once you are a Klout user, you can sign up for perks.
So far, I have gotten a bottle Veev and box of different flavors of Metromint. I now tell my friends about both products because I actually like them. Before they appeared in the mail, I had never heard about either brand, let alone tasted either product. (I just accidently signed up for Metromint again while going to the perk’s URL http://klout.com/#/perk/Metromint/Metromint – I wonder if I’ll get a 2nd box of drinks?)
While this is not a new concept, the idea is that I must have some sort of influence in the world, or at least on the different social networks. That influence is what advertisers want: they want me to talk about their products. In other words, they’re trying to drive word of mouth.
Disclaimer: I work at Microsoft and don’t have anything to do with Klout, other than the fact that I use their service. However, I too try to help advertisers drive word of mouth, which you can read about at http://advertising.microsoft.com/social-media – it’s a different approach to get people talking about a product or brand compared to Klout Perks, but it also works quite well.
http://advertising.microsoft.com/social-media is what I’ve been working on at Microsoft. That is, social advertising is what I focus on within Microsoft Advertising.
My colleagues and I are quite excited about some new research that we’ve come out with that explains why the MSN audience is ideal for social advertising. If you currently think social advertising equals Facebook, Twitter and a few other services, then you might not be thinking about the bigger picture of word of mouth marketing and how it happens everywhere, not just on social networking services.
Click on the image (the infographic) to read more about it and to download the whitepaper that explains the research.