Social Advertising is about Word of Mouth

Social_MSN_Audience-INFOGRAPHIChttp://advertising.microsoft.com/social-media is what I’ve been working on at Microsoft. That is, social advertising is what I focus on within Microsoft Advertising.

My colleagues and I are quite excited about some new research that we’ve come out with that explains why the MSN audience is ideal for social advertising. If you currently think social advertising equals Facebook, Twitter and a few other services, then you might not be thinking about the bigger picture of word of mouth marketing and how it happens everywhere, not just on social networking services. 

Click on the image (the infographic) to read more about it and to download the whitepaper that explains the research.

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One Response

  1. […] Microsoft, I focus on social advertising, and specifically on Microsoft’s own products that help a brand advertiser drive word of mouth […]

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