An Overview of Social Advertising

At Microsoft, I focus on social advertising, and specifically on Microsoft’s own products that help a brand advertiser drive word of mouth amongst their target audience. But, this also means I need to understand the advertising that’s available on the various social network too. Eloqua just released a good high-level guide for social advertising on Twitter, Facebook, LinkedIn, SlideShare and on geo-location services in general. If you’re trying to drive word of mouth, I suggest you take a look at the guide (via PDF and SlideShare) and at Microsoft’s own social advertising options.

Thanks to CMO.com for the link which pointed me to Eloqua’s guide. 

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One Response

  1. Hi Brian,

    Truly flattering for you to call out the Grande Guide to Social Advertising. Of course I am thrilled whenever someone mentions, much less applauds, the content we produce. But when that someone is you, well, the feeling is only magnified.

    Thank you,
    Joe

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