At Microsoft, I focus on social advertising, and specifically on Microsoft’s own products that help a brand advertiser drive word of mouth amongst their target audience. But, this also means I need to understand the advertising that’s available on the various social network too. Eloqua just released a good high-level guide for social advertising on Twitter, Facebook, LinkedIn, SlideShare and on geo-location services in general. If you’re trying to drive word of mouth, I suggest you take a look at the guide (via PDF and SlideShare) and at Microsoft’s own social advertising options.

Thanks to for the link which pointed me to Eloqua’s guide. 


One thought on “An Overview of Social Advertising

  1. Hi Brian,

    Truly flattering for you to call out the Grande Guide to Social Advertising. Of course I am thrilled whenever someone mentions, much less applauds, the content we produce. But when that someone is you, well, the feeling is only magnified.

    Thank you,

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