At Microsoft, I focus on social advertising, and specifically on Microsoft’s own products that help a brand advertiser drive word of mouth amongst their target audience. But, this also means I need to understand the advertising that’s available on the various social network too. Eloqua just released a good high-level guide for social advertising on Twitter, Facebook, LinkedIn, SlideShare and on geo-location services in general. If you’re trying to drive word of mouth, I suggest you take a look at the guide (via PDF and SlideShare) and at Microsoft’s own social advertising options.
Thanks to CMO.com for the link which pointed me to Eloqua’s guide.