Example of Technopology on MSN

We have a great new example of combining technology, social media and marketing at http://lifestyle.msn.com/your-life/live-your-best-life/. To summarize the blog article by Keith Lorizio:

The centerpiece of the campaign is a completely customized Mosaic experience using our Deep Zoom technology that lets users share their best moments in their lives, through an interactive social experience that engages and encourages people to upload photos, tag friends’ pictures, answer trivia questions, “like” updates on Facebook and follow conversations on Twitter.

Check out the blog for more details.

Thanks to Shoothill for the great work!


Inspiration from TED

This blog post is to let you know that there is a bit more to me than social media, marketing, advertising and technology. So, here are a few things that I find inspirational.

  1. You might quit your job after watching this video: http://www.ted.com/talks/caroline_casey_looking_past_limits.html
  2. Imagine if you had this guy as your 4th grade teacher: http://www.ted.com/talks/john_hunter_on_the_world_peace_game.html
  3. Spoken word poetry, but so much more: http://www.ted.com/talks/sarah_kay_if_i_should_have_a_daughter.html
  4. Inspiring and stunning: http://www.ted.com/talks/lang/eng/aimee_mullins_prosthetic_aesthetics.html
  5. What makes someone row across the Pacific Ocean? http://www.ted.com/talks/lang/eng/roz_savage_why_i_m_rowing_across_the_pacific.html
  6. The problems with recycling plastic and someone who has made a business out of it: http://www.ted.com/talks/mike_biddle.html
  7. Can anyone truly empathize with another? http://www.ted.com/talks/sam_richards_a_radical_experiment_in_empathy.html
  8. Why the International Day of Peace is on September 21. It’s long, but the guy is passionate:  http://www.ted.com/talks/jeremy_gilley_one_day_of_peace.html

Thank-you TED! Please keep it up.

Please let me know if one of these really sparked an emotion in you.

Recent Word Of Mouth Research

Social media is a great way for brands to engage with customers who already prefer a brand and to potentially reach friends of those customers. According to this FastCompany article, Facebook has said that “word-of-mouth conversations among friends are the most influential for getting a brand’s message across.” Research from the KellerFay Group shows that “50% of consumers are likely to purchase products as a result of ‘word of mouth,’ and 90% of consumer conversations happen offline.”

However, our (Microsoft’s) resent research with Advertiser Perceptions found that leading social media marketers believe that almost two thirds of the ‘word of mouth’ they work so hard to generate doesn’t reach their target audience. And there are significant challenges to be solved in driving word of mouth.

With this in mind, it makes me wonder what else can be done online to help drive word of mouth and perhaps influence that offline conversation?

Please send me pointers if you’ve seen good examples! @BrianGroth