imageI write this blog post to share my experiences to curate content for my Tumblr account with the “If This, Then That” service. I use the service to repost items from Twitter, Google Reader and the Microsoft Advertising blog. However, I apply some logic to what gets posted to my Tumblr account and I add some HTML to each repost to explain why the entry is there. The four processes I have setup to curate content are:

 

1. On Twitter, post tweets to my Tumblr page that contain the following words: technopology OR technopologist OR #technopologists

You can use this via my IFTTT Recipe: http://ifttt.com/recipes/26651

The commentary I have automatically added is: This entry about Technopology was automatically added by ifttt.com via a tweet from <Twitter user> on <date/time stamp>

2. And another one to post tweets to my Tumblr page that contain the following words: "Brand Management" "best practice"

You can use this via my IFTTT Recipe: http://ifttt.com/recipes/26650 

The commentary I have automatically added is: This entry about Brand Management was automatically added by ifttt.com via a tweet from <Twitter User> on <date/time stamp>

3. Post to Tumblr when I favorite/star an item via Google Reader. You can use this via my IFTTT Recipe: http://ifttt.com/recipes/26649 

The commentary I have automatically added is: I found the article “<title and URL>” interesting (or cool or otherwise worth sharing) via something I was reading on Google Reader, which then was posted here automatically via ifttt.com

4. Finally, I watch blog entries with "Brand" in it from where I work (Microsoft Advertising) http://community.microsoftadvertising.com/blogs/advertising/ 

You can use this via my IFTTT Recipe: http://ifttt.com/recipes/26648 

The commentary I have automatically added is: This comes from <author> via the Microsoft Advertising Blog because the article has the word “Brand” in it.

 

If you end up using some of my ideas or my IFTTT recipes, then please let me know via Twitter at @BrianGroth.

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