Scott Brinker recently posted a presentation on SlideShare that makes a great argument for the Chief Marketing Technologist role. He goes on to explain how software has become the way marketing views and interacts the world. Scott gives a few clear examples, such as:

  • Analytics shapes perceptions
  • Automation guides processes
  • Optimization hones tactics
  • Listening directs engagement
  • Targeting defines segments
  • CRM structures relationships

But at the end of the day, everyone needs to help drive growth, revenue and profit. Scott includes this great summary from Forrester Research comparing CIO versus CMO priorities in how they seek growth for their companies:

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The argument is that the Chief Marketing Technologist (CMT) helps merge these two worlds, while reporting directly to the CMO and dotted-line reporting to the CIO. The CMT would then own and operate the marketing systems.

Thanks for the good presentation @chiefmartec

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