With Microsoft Advertising, I usually focus on what I call Premium Display Advertising, but Microsoft also offers the Microsoft Advertising Exchange. Keep in mind that eMarketer predicts that by 2016, Real-Time-Bidding (RTB) digital display ad spending will be a $7 billion industry in the US (up from about $2B today), so it is an industry worth watching. Some of this is due to Facebook’s exchange coming online, but also an assumed increase in video and mobile ad inventory that will be made available in ad exchanges. So, in an attempt to learn more about the ad exchange industry, I dug into Facebook’s new offering: The Facebook Exchange and have created a brief overview of the Facebook Exchange and shared it on Slideshare.
Filed under: Uncategorized |