I recently shared a brief presentation about what I think goes into a good competitive intelligence program, but that is of course not the entire story. There are a few good articles that I suggest you read, which are:

Plus a few companies who can provide some great competitive insights. While I am not endorsing these, I do know that they provide reports and/or data that can be useful for your competitive intelligence efforts. 

These don’t even touch on the various win/loss research methodologies and companies. I will try to touch on those in a future blog entry.


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