To quote Albert Einstein, “If you can’t explain it simply, you [simply] don’t understand it well enough”. I always insert that 2nd “simply” because it helps me remember it.

That’s how I approach explaining any new concept to someone and it is how I want startups to explain their solution to me. However, I have recently met a variety of people from small startups that need help creating and articulating their value proposition. (some have been great though). This blog post is meant to help those that struggle with their value proposition.

So with that, I present Brian Groth’s guide to creating a great value proposition for startups:


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