With Visual Studio Express 2013, we now have the ability to add a reference to a connected service, right from within Visual Studio. This is briefly explained in MSDN:

New Feature – pubCenter Integration with Visual Studio (Windows 8.1 Preview)

Before now, you would have to go to pubCenter and set up an application and all of the ad units, which gives you ApplicationId and AdUnitId values that are unique to you. Now, this is done in Visual Studio. To demonstrate it, I created a short video (sorry the audio isn’t great – I need to get a better microphone)


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