I shared this on LinkedIn on March 31, 2014 at 10:07AM and had it automatically posted to my blog via IFTTT.com:
The types of marketing content that help a sale
A discussion on the “Sales Enablement Community of Practice” on LinkedIn prompted me to write up my own definition of Sales Enablement, which is…
Mission for a Sales Enablement Program (aka, the definition): The sales strategy, programs, processes, content, tools and training that a sales organization needs to drive sales while reducing time-to-close, increasing forecast accuracy, increasing revenue, and retaining sales talent.
After this, it’s up to each organization to figure out their own strategy to accomplish these goals (or add more) and then work on the specific activities to achieve them.
Organizationally: A thorough sales enablement program cuts across marketing, operations and sales. I personally believe it should run from within the sales organization, but rely heavily on other parts of the company to create sales content (marketing), create reports (sales ops), modify CRM (sales ops) and so on.
I shared this on LinkedIn on March 14, 2014 at 08:19AM and had it automatically posted to my blog via IFTTT.com:
Good questions to consider when a customer challenges you
I shared this on LinkedIn on March 07, 2014 at 10:46AM and had it automatically posted to my blog via IFTTT.com:
Liked “The 4 Key Elements to Successful Lead Generation” on SlideShare