Search Results for: foursquare

As I’ve been/will be on the road a bit this month (NY, San Francisco, Santa Monica, London, Paris, Seattle) I enjoy checking in with Foursquare. I’m still having fun with serendipity nature of it all, but I got to thinking about Foursquare’s reach and engagement. The following is from https://foursquare.com/about/: Foursquare by the numbers (last … Continue reading A Few Ideas for Foursquare

Like last year, I helped host Seattle’s Foursquare Day for 2012. Although I wasn’t able to help much with the planning, it was still a good networking event with quite a few items given away. To make up for my absence during planning, I helped check people in and bought Mike and Robert a beer, … Continue reading 2012 Foursquare Day Seattle

As I mentioned in a previous post, I was one of the people hosting the #Seattle #4sqday event. Based on the number of attendees, the new contacts and friends I made, plus the feedback people gave me, I’d say it was a success! Our host, Gordon Biersch, even made a special cocktail for the day … Continue reading Summary of the Seattle Foursquare Day

I’m helping organize Foursquare Day for Seattle and you can sign up here if you want to join us. As you may know from my blog, I think location-based services are a new and interesting tactic for marketers. Eventually, they will get easier and more automated so more consumers adopt them, which will entice venues … Continue reading Foursquare Day Seattle

I’ve blogged about brands using Foursquare before, and now I’m a Foursquare Ambassador to help explain to local businesses in Seattle why they might want to be on Foursquare. However, helping local businesses is just a hobby. I’m interested in what brands do with Foursquare and other social media services. (I work at Microsoft helping … Continue reading Foursquare Resources for Brand Managers

AwarenessNetworks has a good document about how enterprise marketers can leverage Foursquare. They have 10 good tips, but most of those are focused on businesses that own physical stores. These are: Own your venue on Foursquare Utilize the tips feature Follow your visitors Market your participation so people know you’re active on Foursquare Promote check-ins … Continue reading Foursquare for brands without a physical store

Brian Solis has a great article about the need for businesses to get onto location-based social networks. I suggest you read the full article, but some examples of brands using Foursquare are: The Bay Area Rapid Transit (BART) partnered with FourSquare to encourage transit ridership Starbucks offered $1 off any size Frappuccino for mayors and … Continue reading Foursquare and Brand Advertising

Mashable.com just published How 5 Brands Are Mastering the Game of Foursquare that details how the following brands are using Foursquare.com Wynn Las Vegas City of Chicago Lucky Magazine Tasti D-Lite Starbucks It’s interesting to see how social media is being used in new and different ways, especially how it ties the online world to … Continue reading Creative marketing with Foursquare

My Klout score is currently at 50 and I’m considered a conversationalist. This only means something to those of us who are really into the various social networking services out there, such as Facebook, Twitter, Foursquare, LinkedIn and others. However, Klout does something interesting with all of this… they let advertisers send me stuff. This … Continue reading My Experience with Klout Perks

When I co-hosted Foursquare Day Seattle back in April, I met a variety of interesting people, including Josh Holland from Nyhus (PR, AR & Social Media). We’ve stayed in touch mostly through the social media community in Seattle and he recently asked me to present to the Nyhus Seattle team. My goal was to introduce … Continue reading Overview and thoughts on Location-Based Services